Marketing and Business Development Assistant

Job title: Marketing and Business Development Assistant

Reports to: Marketing and Business Development Manager (Withers tech)

Location: London

About Withers tech

As from August 2018, Withersworldwide merged with JAG Shaw Baker to form Withers tech, a unique legal offering designed to meet the needs of entrepreneurs, investors and technology companies around the world. Withers tech is a global venture capital and technology legal practice serving disruptors and innovators in the technology and life sciences sectors. Our experts operate out of the firm’s core territories in Europe (London, Cambridge and Milan), the US (San Francisco, Los Angeles, New York and Boston), and APAC (Singapore and Hong Kong), offering a global solution to clients seeking to scale and expand internationally.

The Withers tech team has been at the centre of the UK's thriving technology and venture capital sector for over a decade, advising on some of the most high-profile funding rounds in that time, involving companies such as Transferwise, Soundcloud, Habito and Revolut. On the investor-side, the team acts for many of the best-known venture capital funds such as Local Globe and Stride Capital both in the UK and globally, with specialist teams in the US and APAC.

Having been established with the mission of supporting and driving the growth of the innovation economy, Withers tech is responsible for driving forward the convergence of innovation and technology with other practice areas within Withersworldwide. Our lawyers support firm-wide global initiatives addressing the rapidly changing landscape of 'traditional', long-established sectors which historically have been slower to adopt innovation such as Real Estate, Hotels & Hospitality, Fashion & Luxury Brands and Sport. We also help drive forward social impact investment and innovative funding strategies for family offices, charities and philanthropic donations.

The Role

We are seeking a marketing and business development professional, to support the Marketing and Business Development team who focus on our Withers tech team, helping our lawyers win work from prospects, existing clients of the firm and intermediaries, and strengthening our brand in the key regions and markets in which we operate.

Due to the nature of the firm and team, this is a full mix marketing and business development role which would suit someone keen not to focus narrowly on either pitch production and lead generation or campaign management specifically.

The role is diverse and will include working on marketing campaigns, events, conferences, CRM, producing marketing materials and digital content, producing pitches and credentials information to secure new business. The role will provide a rich mix of experience with exposure to a wide range of service areas and special interest groups within the firm. You will be passionate therefore about a range of marketing and business development activities, and will enjoy variety in your role.  You will be confident talking to a range of people from senior partners to new joiners to other law firm management professionals.

• Support the Marketing and Business Development Manager for Withers Tech on all aspects of marketing and business development activity to win work from new contacts, and from existing clients, working on key divisional campaigns and initiatives.
• Assist in tracking and coordinating of marketing and business development activity for the division, ensuring that we maintain awareness of activity across Asia, Europe and the US and ensure information is communicated internally via appropriate channels.
• Supporting the lawyers in their pitch process by putting together credential documents whilst managing and updating any precent materials and capability statements.
• Whilst the BD team is also supported by specialists in Digital, PR, Internal Communications, Brand and CRM, the person in the role should be able to – in fact relish the chance to – turn their hand to the full marketing mix at times. This might mean coordinating an initiative that calls on the skills of the specialists above.
• Similarly, working closely with our Digital team to understand trends in our online marketing activity that will inform and improve our planned activity, particularly in regard to campaigns and divisional communications themes.
• Coordinate content generation, liaising with Withers tech team and our Digital team to get timely communications (e-alerts, newsletters) out to clients and contacts and insight up onto our website.
• Assist and coordinate the delivery of the legal directory submissions for our European teams working closely with the Marketing Executives.
• Assist with international BD trip reports, to include working with our Library team and our CRM team to collate research information on contacts and then ensuring the correct follow-up is in place post trip.
• Assist in sponsorship opportunities, making sure we create enough activity around any event we do sponsor in order to maximise return on investment.
• Work closely with our CRM Manager on specific initiatives with the teams, to enhance the quality of information they have access to and embed best practice wherever possible in the use of our CRM system InterAction.
• Build relationships with marketing and BD colleagues globally, looking for opportunities to improve close working.
• Assist in the evolution and streamlining of processes with the team to help us improve overall service delivery to internal clients.
• Assist in coordination of finance information and BD expenses administration.
• Provide general administrative support, for example, producing internal communications for quarterly divisional meetings, PowerPoint decks for the divisional management team, keeping budget and expenditure information up to date.
• Play an active role in the delivery of events, looking after guests and assisting generally in the event management process.

This list of duties and responsibilities is not exhaustive.  It is intended to describe the general content of, and requirements for the performance of this job, and as such, the role may also include the undertaking of additional tasks as required.

Key skills and experience

• Passionate, ambitious and enthusiastic about marketing with a keen interest in the focus areas of the firm and the issues our clients are dealing with
• Someone who is pro-active, adding creativity and generating ideas in your approach, and always looking for ways to improve what we do.
• Highly organised and happy to juggle lots projects at any time – both day to day deadlines with longer term initiatives.
• Have the ability to stay calm and work under pressure.
• A team player who works well with other people.
• High level of attention to detail, an interest in a rigorous approach to all projects. 
• Emotionally intelligent and able to flex your style depending on your audience.
• Some experience working with professional services firms would be helpful, but is not essential.

The Essentials

• 9.30 – 5.30pm but flexibility is a must as this role will involve working alongside fee earning teams to meet pitch deadlines to win work and attending networking events to support our lawyers in developing relationships with target organisations.
• 12 week probation period.
• 4 week notice period.
• Flexible benefit package including pension, private medical insurance, denplan, season ticket loan, subsidised gym memberships, lifestyle discount scheme, the ability to buy and sell holidays, flu jabs, doctors consultation service, cycle to work scheme, on site café plus more.

About Withersworldwide

Withersworldwide is recognised as the only international law firm dedicated to supporting successful people, their families, their businesses and their philanthropic work. With offices in Europe, Asia, the United States and the Caribbean, we have the ability to provide a seamless service across borders understanding local laws and cultural differences. We have been acting for successful individuals, families and institutions for over 100 years and advise clients on their business and personal legal needs both at home and abroad.  We have represented 70% of the Top-100 ‘Sunday Times Rich List’, as well as a significant number of people listed in the US (Forbes) and Asian (Hurun) Rich Lists.

The firm consists of three global legal Divisions: Business; Dispute Resolution and Private Client & Tax.  Each Division is headed by a Divisional CEO and Divisional Operating Officer.  There is also an overarching CEO of the global firm.

For further information, please contact Jess Goodman.

Information for Recruitment Agencies

We endeavour to recruit and fill vacancies directly. However, when we do need to engage with agencies, we operate a preferred supplier list ('PSL') and will not be accepting unsolicited applications from non-PSL agencies for this role.

Equal Opportunities Employment Statement

It is our policy to provide equal opportunities for all employees/prospective employees in relation to recruitment, training and promotion.  Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of ethnic origin, religion, sex, age, sexual orientation or disability.