Digital Assets Marketing Coordinator (New York & San Francisco)


Permanent - Full Time


San Francisco

Job Role


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The Digital Assets Marketing Coordinator is a member of the US Marketing team providing Digital and Marketing support to the US Marketing & Business Development team and reports into the Senior BD Manager with a dotted line to Head of US Marketing & Business Development.   The position is focused on supporting the firm's efforts including developing a strong market profile, accessible content and campaigns related to digital assets such as crypto currencies, NFT (Non-fungible tokens) and fin-tech practice areas; it also supports the expanding office practice areas with colleagues.   The role will help design market facing and compelling client alerts, invitations, webpages within the Withers brand. This role will also work closely to support attorneys alongside our BD Managers in several groups especially those that transact and advise in digital assets such as the Art Law group . The position will also provide support and implement changes to the firm's website and microsite postings (CMS), InterAction CRM system, email marketing system, project management, analytics and reporting as well as other administrative duties.  With the escalation of the use of video and audio communications, this position will play an integral part of helping execute successful podcasts and webinars (via Zoom) and our social media campaigns in profiling relevant digital asset practices.  The position will aim to reflect the delivery and communication channels used by digital asset companies, organizations and individuals – in other words, "speak their language". It might be an artist, an auction house, fin-tech company or bitcoin entity. 

The Digital Assets Marketing Coordinator will help develop and maintain targeted marketing lists for related key communications or events.  

Essential duties and responsibilities

  • Design compelling visual communications for external market such as client alerts, invitations, sponsorship ads, bio templates, client meeting maps.
  • Bring innovative thinking and ideas especially related to the digital asset space Withers is developing opportunities and expertise in to attract clients and new business.
  • In collaboration with the team, handle digital design requests for alerts, invitations, newsletters, announcements, client alerts and registration forms utilizing Tikit. Develop email marketing strategies to ensure messaging is consistent with firm’s brand and marketing objectives; distributing email campaigns; test email deliverability; measure and report on email campaigns. Assist users troubleshoot campaigns, reporting, and liaise with our London Digital team when necessary to resolve problems.
  • Provide support for exports from InterAction and email marketing campaigns, including but not limited to the filtering of mailing lists for eligible contacts, provide guidance and best practice to the marketing team on how to construct mailing lists and search for contacts that meet the criteria for those who should be included in an event or campaign.
  • Work with the BD Managers to improve visibility of designated practice areas or SIGs (Special Interest Groups).
  • Assist with the onboarding and training of marketing and business development members regarding marketing technology software, processes and systems.
  • Work closely with Withers' London based practice related Marketing team to creatively advance the firm's mission through marketing and digital technologies.
  • Perform project management tasks and other duties as assigned.

Key Skills and Experience

  • 1-2 years of relevant experience in a law firm, art gallery, auction house, fin tech firm and/ or other professional services firm preferred; strong business acumen required.
  • Enjoy working towards common objectives while having fun in a collegial environment
  • BA/BS in Marketing, Design and/or Computer Sciences and some experience with contact management systems (CRM) such as InterAction
  • Proficiency in Word, PowerPoint, Excel, Publisher, Adobe, Outlook and email marketing programs such as InterAction, Google Analytics and web analytics.
  • Some experience with Tikit or similar systems, SharePoint, HTML and Content Management Systems (CMS) desired.
  • Familiarity with Zoom, Microsoft Teams, podcast recording and some experience with editing videos/podcasts.
  • Attention to detail, proofreading and Internet research skills with general knowledge of corporate and legal firm structures.
  • Familiarity with marketing principles; excellent time management skills and ability to multi-task in a fast-paced environment.
  • Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision.
  • Must have the ability to work independently as well as within cross-functional teams in a collaborative, professional environment.
  • Enthusiasm for working and collaborating with our global team members.
  • Must have the ability to work proactively and anticipate follow up actions.
  • Some experience in working events on site.

The Essentials 

  • Bachelor's Degree required
  • The standard hours are 8:30am – 5:00pm, but flexibility is a must
  • Annual base compensation of $65,000 to $80,000

About Withersworldwide International's Law Firm of the Year 2021

For 125 years, our firm has focused on and helped successful people, families, entrepreneurs, family businesses, governments and institutions negotiate the wide range of legal issues they face in their business and personal lives. Over time, we have gained valuable insights into the ways wealth can be generated, preserved, deployed and enhanced. We assist our clients in a variety of industry sectors including real estate, manufacturing, motorsport, luxury brands, sport, hotels and hospitality, technology, energy, art and cultural assets, life sciences, charities and philanthropy and financial services. With 18 offices our experience means we can see the global picture. We provide legal advice across a range of different practice areas including estate planning, personal and corporate tax and, corporate, banking and finance, access to capital (both private and public) both equity and debt, real estate, intellectual property, immigration, international trust structuring, philanthropy, luxury assets, international probate, public international law and international arbitration. 

Equal Opportunities Employment Statement 

Withers Bergman LLP is an Equal Employment Opportunity employer.  Equal employment opportunity has been and will continue to be a fundamental principle at the firm. Employment at the firm is based upon personal capabilities and qualifications without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.  The firm prohibits and will not tolerate any discrimination or harassment on the basis of any of these classifications or characteristics.

If you are interested in applying for employment and need special assistance or an accommodation to use our website to apply for a position, please contact the firm at 203 789 1320 or email with your request.  Determinations on requests for reasonable accommodation are made on a case-by-case basis.

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