Marketing Coordinator

Withersworldwide

Job title: Marketing Coordinator

Reports to: Asia Deputy Head of Marketing & Business Development

Location: Singapore 

About Withersworldwide

A law firm focused on people and collaboration

For the past 125 years, Withers has supported some of the world's most remarkable people and organisations at defining moments in their lives.

We are the only international law firm focused on successful individuals and private capital, working closely with founders, investors and family offices. We also advise governments, charities, global brands and start-ups of all shapes and sizes.

Many of our clients are shaping the future and creating solutions to tackle many of the world's problems.  It makes for a fascinating and challenging practice. Our role is to get to know each individual client, find out where they want to be, and help them to get there – whether they are building a business, looking after their family, involved in a complex dispute or protecting their finances for the future. 

To meet their unique needs we are exceptionally collaborative, working together across teams and time zones. 

We are agile, focusing on strategy rather than rigid ideas and traditional hierarchy. It is a truly flexible working culture that puts people first.

Join us to be part of a team that is always looking to the future. Where initiative, big ideas and bold moves are always encouraged. Where you can truly be yourself.

What are we looking for?

We are looking for a talented Marketing Coordinator to join our regional marketing team based in Singapore. We are amongst the largest international law firms in Singapore, with over 20 partners and 80 lawyers. As an experienced business development professional, you will be working closely with our Marketing and Business Development Managers (MBDMs) to support the three main legal teams (business, private client & tax and dispute resolution) to execute business development and marketing strategies. In Asia, we have eight marketing professionals based in our Singapore, Hong Kong and Tokyo offices. As part of a highly collaborative regional marketing team, you will also be supporting regional marketing initiatives. 

The successful candidate will be able to demonstrate excellent proposal writing, project management skills, and professional business writing skills. This is a wonderful role for an enthusiastic, proactive and service-oriented person who wishes to join a top tier international law firm and to develop their career in marketing and business development. As the law firm for success, we provide ample opportunities for all our people to enhance their skills set through learning and development programmes. As our firm is adopting a mobile working policy, you will also enjoy the option of working in the office or remotely, depending on business needs. We are an inclusive workplace with a diverse workforce and a strong CSR programme.

Skills and attributes

• At least 1 year of marketing or business development experience in the professional or financial services sector preferred (legal or accounting sector experience is a bonus)
• Excellent proficiency in English is a must. Proficiency in Mandarin is a bonus but not essential
• Highly proficient in using MS Word and PowerPoint
• Strong attention to detail
• Excellent verbal and written communications, interpersonal, presentation and relationship building skills 
• Familiarity with social media platforms (e.g. LinkedIn, Twitter, Instagram)
• Interest in AI tools and platforms is essential, experience is a bonus but not essential
• Experience/ familiarity with CRM systems like InterAction is a bonus but not essential
• Positive attitude, proactive, and keen to learn 
• Ability to handle multiple priorities in a fast-paced environment and meet deadlines
• Ability to collaborate across teams and functions
• High level of logistical and strategic planning skills

Areas of focus and responsibilities

Business Development and Marketing

• Support the MBDMs in producing materials for business development (including brochures, pitches, capability statements, client presentations) in accordance with brand guidelines
• Organise and execute marketing events such as webinars/seminars, conferences, etc
• Assist with drafting, editing and submitting directory and awards submissions
• Assist with new joiners onboarding process, including coordinating photoshoots and uploading of profiles
• Coordinating with internal and external agencies and suppliers 
• Update and maintain the deals list, pitch tracker and partner CVs across Asia
• Conduct background research on key industries and potential clients

Digital Marketing

• Assist MBDMs with the development and management of e-marketing campaigns such as client alerts, publications and invites, including building client distribution lists
• Upload content, maintain and monitor social media platforms and our website
• Measure and report on digital marketing campaigns
• Develop digital marketing materials 
• Liaise with the London based digital marketing team as needed
• As you develop in your role, coordinate and manage the production of marketing videos and podcasts

Team culture

Our marketing and business development team in Asia comprises eight marketing and business development professionals, forming a dynamic and high-performing team. Working across our offices in Singapore, Hong Kong and Japan, we connect regularly in formal and social settings, creating a collaborative, inclusive and supportive environment where every team member can grow and thrive. We also work very regularly with the global marketing and business development teams in Europe and the US to roll out global marketing initiatives to support the firm's goals.

About Withersworldwide

Withersworldwide has been acting for successful individuals, families and institutions for 125 years.  We advise clients on the full range of their business, personal and philanthropic legal needs, both at home and abroad. With offices in the key financial centres of Europe, Asia-Pacific, the United States and the Caribbean, we provide coverage and services that other law firms focussed on the needs of the individual cannot.  We have represented 66% of the Top 100 in The Sunday Times Rich List, 25% of the Forbes 400 List, 35% of the Hong Kong Forbes Rich List and 35% of Forbes Asia's Richest Families list.

Information for Recruitment Agencies

Withersworldwide endeavours to recruit and fill vacancies directly. However, when we do need to engage with agencies, Withersworldwide operates a preferred supplier list and will not be accepting unsolicited applications from non-PSL agencies for this role.

Equal Opportunities Employment Statement 

It is the policy of Withersworldwide to provide equal opportunities for all employees in relation to recruitment, training and promotion.  Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of ethnic origin, religion, sex, age, sexual orientation or disability.

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