Marketing & Business Development Coordinator

Overview

Withers has an exciting opportunity for a marketing and business development coordinator based in the law firm’s New Haven office, with occasional travel in particular to the Greenwich, New York and Boston offices as required.  The role works closely with the firm’s East Coast, US, and global marketing team to support marketing and business development efforts, and primarily focuses on the firm’s business, private client and tax divisions and New Haven and Boston offices.  The marketing and business development coordinator will help develop and maintain targeted marketing lists, conduct research, draft pitches, presentations, awards submissions, and promotional/social media copy, provide support on other strategic business development initiatives, assist with  event planning and the execution of successful events, and support digital campaigns, 

Duties and responsibilities 

• Pitches/RFPs – Assist with the composition of pitch projects including those for prospective clients and for internal cross-practice opportunities.  Participate in the final production of deliverables to meet deadlines with an eye towards detail; maintain pitch/RFP files, log pitches in tracking system and proactively track outcomes.
• Client alerts and internal/external newsletters – Assist with the development and coordination of client alerts and newsletters, and support promotional efforts via social media, the firm website, and other channels.
• Internal campaigns and promotional initiatives:  Draft content for Withers’ intranet to communicate significant wins, business development activities, and other team initiatives and drive engagement for various campaigns.
• Special Interest Groups (SIGs):  Provide support and assist with executing action plans for various SIGs including activities such as recording minutes, researching market and industry trends, liaising with global counterparts, and supporting the development of events, communications, experience lists, content for the website and other activities. 
• Experience lists – Gather and centralize experience lists for use in pitches, proposals, submissions and other materials.
• Tracking/reporting – Track and report on client targeting, partner BD-related activities, marketing campaigns and initiatives.
• Marketing materials – Create and maintain marketing materials including fact sheets, brochures, PowerPoint presentations, and other tailored materials.
• Directory and award submissions – help coordinate, draft and track submissions related to legal directories and awards, promote recognitions and maintain recognitions on profiles
• Event support/coordination – Provide support for events, corporate sponsorships, regional client entertainment and receptions.  This includes developing the invitation list, mailing the invitations, tracking RSVPs, organizing registration, preparing name tags, greeting attendees upon arrival, preparing materials for the event, reserving necessary equipment and facilities, vendor research and coordination, branding, technology, and being accessible to address the needs of guests. 
• Conference sponsorships – Provide support for sponsorships and coordinate activities involved with sponsorship commitments.
• Research – Conduct research on a variety of topics including prospective and current clients, competitors and industry/market trends to aid in the development of client teams, pitches, RFP responses, and other internal and external marketing initiatives.
• Various marketing and business development projects, as required.

Key Skills and Experience

Successful candidates are proactive, forward-thinking, positive, energetic, and detail-oriented. Candidates have the ability to work well with a collaborative and talented team, communicate with stakeholders within the firm, and are effective in a fast-paced environment.  They have good judgment and possess exemplary interpersonal and communication skills—both verbal and in writing. A bachelor's degree is required, as is 1-4 years of experience, preferably in a law firm, financial services, or other professional services environment.  Successful candidates must also:

• Have a strong digital and software skillset, including in Microsoft Word, Excel and PowerPoint.  Knowledge of Tikit and InterAction (or another CRM system), . HTML, and experience utilizing social media tools in a professional setting is a plus.
• Be enthusiastic and friendly with the demonstrated ability to work with people at various levels within the firm.
• Approach projects with a flexible and adaptable mindset and have a willingness to learn.
• Be curious and resourceful.
• Availability to attend/run events early morning (breakfast time) or evenings will be necessary, as required.  
• Be in the office 2-3 days per week, and more as needed.
• Demonstrate a capacity to self-start and work both independently and collaboratively in a high-volume environment.
• Have strong communication skills and demonstrate the ability of prioritizing multiple tasks
• Interact credibly, diplomatically and with integrity.

Experience and Education Required

• Bachelor's Degree, preferably in Marketing, Business, or a related field.
• 1-4 years of experience, preferably in a law firm, financial services, or other professional services environment

About Withersworldwide

For 125 years, our firm has focused on and helped successful people, families, entrepreneurs, family businesses, governments and institutions negotiate the wide range of legal issues they face in their business and personal lives. Over time, we have gained valuable insights into the ways wealth can be generated, preserved, deployed and enhanced. We assist our clients in a variety of industry sectors including real estate, manufacturing, motorsport, luxury brands, sport, hotels and hospitality, technology, energy, art and cultural assets, life sciences, charities and philanthropy and financial services. With 17 offices our experience means we can see the global picture. We provide legal advice across a range of different practice areas including estate planning, personal and corporate tax and, corporate, banking and finance, access to capital (both private and public) both equity and debt, real estate, intellectual property, immigration, international trust structuring, philanthropy, luxury assets, international probate, public international law and international arbitration. 

Equal Opportunities Employment Statement 

Withers Bergman LLP is an Equal Employment Opportunity employer.  Equal employment opportunity has been and will continue to be a fundamental principle at the firm. Employment at the firm is based upon personal capabilities and qualifications without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.  The firm prohibits and will not tolerate any discrimination or harassment on the basis of any of these classifications or characteristics.

If you are interested in applying for employment and need special assistance or an accommodation to use our website to apply for a position, please contact the firm at 203 789 1320 or email us.recruiting@withersworldwide.com with your request.  Determinations on requests for reasonable accommodation are made on a case-by-case basis.