Marketing and Business Development Manager

Overview

As a Marketing and Business Development Manager, you will work closely with the US Marketing Team and individual Partners to identify opportunities to raise the profile of the Firm. You will provide thought leadership and execute targeted marketing activities, including managing strategic global and regional pitches, organizing effective client events, and overseeing worthwhile organizational affiliations and sponsorships. Occasional travel to other East Coast and California offices, as well as to the London office, may be required. This role is deemed hybrid and will be expected to be in the office 2-3 days a week.

Duties and Responsibilities

• Oversee the creation, production, and dissemination of marketing-related promotional and client materials, such as brochures, newsletters, client alerts, and Firm announcements.
• Spearhead various marketing research projects, including research on existing and prospective clients, competitor activity, and industry trends to assist in developing marketing plans, pitches, presentations, and responses to RFPs.
• Partner with all divisions on select strategic projects connected to the growth of the division from a marketing and business development perspective.
• Work with Practice Groups to research and produce pitch documents for both intermediaries and end-user clients. Experience in responding to formal pitch requests is critical.
• Oversee relevant marketing budgets.
• Proactively bring new ideas and creative input to elevate market awareness and create opportunities in the market.
• Provide support for events, corporate sponsorships, regional client entertainment, and receptions.
• Maintain and update marketing materials, including client-facing publications, practice profiles, lawyer biographies, office resumes, and PowerPoint presentations.
• Employ digital and social media to raise awareness and track the effectiveness of market outreach and client publications.
• Additional marketing projects as required.

Key Skills and Experience

• Minimum 3-5 years of relevant experience, preferably in a law or other professional services firm; strong business acumen required.
• Experience utilizing online social media tools in a professional setting, such as LinkedIn, Facebook, X, Instagram.
• Meticulous attention to detail and strong organizational skills with the ability to handle multiple projects with competing deadlines.
• Thrive in a fast-paced environment and approach projects with a flexible and adaptable mindset.
• Enthusiastic and friendly with the demonstrated ability to work with people at various levels within the Firm.
• Superior project management skills, attention to detail, and the ability to multi-task in a fast-paced environment.
• Fluency with digital and social media.
• Strong skills in Microsoft Word, Excel, and PowerPoint. Knowledge of InterAction, e-merge, Tikit, and/or design programs is a plus.
• Availability to attend/run events early morning (breakfast time) or evenings as required.

Experience and Education Required

• Bachelor’s Degree in Marketing or a related field is required.

About Withers

Where global collaboration achieves exceptional results. 

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A law firm focused on people and collaboration. 

For the past 125 years, Withers has supported some of the world’s most remarkable people and organizations at defining moments in their lives. 

We are the only international law firm focused on successful individuals and private capital, working closely with founders, investors and family offices. We also advise governments, charities, global brands and start-ups of all shapes and sizes. 

Many of our clients are shaping the future and creating solutions to tackle many of the world’s problems. It makes for a fascinating and challenging practice. 

Our role is to get to know each individual client, find out where they want to be, and help them to get there – whether they are building a business, buying a home or protecting and defending their interests. 

To meet their unique needs we are exceptionally collaborative, working together across teams and time zones. And we are agile – focusing on strategy rather than rigid ideas and traditional hierarchy.  

Join us to be part of a team that is always looking to the future. Where initiative, big ideas and bold moves are always encouraged. Where you can truly be yourself. 

We are delighted to announce that we have been awarded Mansfield Certification Plus in relation to our recruitment and leadership progression efforts in the US and UK. This certification is an encouraging milestone as we continue to champion diversity within our organization and in the wider legal sector. 

For more information on Withers, please visit the following links: General Career Site, LinkedIn, About Us 

Equal Opportunities Employment Statement 

The firm is an Equal Employment Opportunity employer.  Equal employment opportunity has been and will continue to be a fundamental principle at the firm. Employment at the firm is based upon personal capabilities and qualifications without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.  The firm prohibits and will not tolerate any discrimination or harassment on the basis of any of these classifications or characteristics.

If you are interested in applying for employment and need special assistance or an accommodation to use our website to apply for a position, please contact the firm at (203) 789-1320 or email us.recruiting@withersworldwide.com with your request.  Determinations on requests for reasonable accommodation are made on a case-by-case basis.