Job title: Senior Marketing & Business Development Manager – Global Business Division
Reports to: Head of Marketing & Business Development (EU) with dotted line to divisional leadership
Location: London
What are we looking for?
We are looking for an experienced and highly credible senior manager to drive forward the marketing and business development activity for our business division. The role requires having an in depth understanding of the focus of the division and the wider firm. Based in London, the role will have oversight of strategy across Europe, Asia Pacific and the US, working closely with the divisional management team and the regional teams.
We would expect the successful candidate to develop an in-depth understanding of the firm and to provide strategic input on market profile and execution.
What teams does this role support?
The role supports the firm's business division which includes the following teams: corporate, real estate & construction, intellectual property, charities and banking & finance. The business division has a particular focus on advising the firm's key client types (internationally-minded private investors and closely-held corporates, family offices, founders, charities and philanthropists) on the deployment/investment of private capital. The successful candidate will need to develop an understanding of what distinguishes the firm from more typical corporate or private client firms and propose creative solutions for marketing and developing profile.
Areas of focus and responsibilities
- In line with the strategic objective for the global marketing team, a major priority will be working towards improving international and cross-divisional/team integration – both with your marketing colleagues across our offices but also by encouraging your groups to work more effectively internationally.
- You will have responsibility for all marketing and business development initiatives relating to your groups. You will work closely with specialists in Digital, PR, Internal Communications, Brand and CRM to deliver support to the groups. This role is holistic and as such we are looking for someone who has the breadth of experience, from digital marketing through to sales and business development, required to carry out the majority of tasks to execute the group plans yourself. You'll be happy leading market planning but will also relish rolling your sleeves up to get marketing assets, campaigns and pitches delivered for your teams.
- You will lead regular business development meetings with the teams and have frequent interaction with the divisional leadership, updating them on how you are implementing the marketing plan, seeking their direction on strategy and prioritisation.
- You will co-ordinate activities with our other two divisions (Dispute Resolution and Private Client & Tax), ensuring that the firm as a whole presents consistently whilst allowing for divisional differences.
- You will identify ways to cross sell and spot opportunities for the divisional teams. This will include a high level of collaboration with teams in the other two divisions.
- You will support a variety of cross practice initiatives including leading in relation to some of the firm's Special Interest Groups (SIGs). The SIGs are geared around sectors or geographic areas of interest. Key sectors for the division are tech and innovation, sport and entertainment, luxury and creatives, hotels and hospitality and financial structures.
- With your team, you will manage, execute or review legal directory submissions for selected practices in the region.
- You will have overall responsibility for coordinating the budgets for the division, ensuring that global marketing spend is used effectively in support of the priorities set out in the divisional multi-year plan.
- You will propose and oversee the execution of a creative strategy for profile and industry focus.
- You will manage the relationships with external agencies where applicable, in the areas of PR and strategic research.
This list of duties and responsibilities is not exhaustive. It is intended to describe the general content of, and requirements for the performance of this job, and as such, the role may also include the undertaking of additional tasks as required.
Technical skills and experience
- Project management experience
- Pitching and partner coaching experience
- Business planning experience at a strategic level
- Solid experience within a professional services environment
- Line management experience and keen to help others develop their careers
- Professional (CIM) qualification an advantage
- Experience of conceiving and executing marketing campaigns and creative thinking
- Comfortable monitoring market trends and proposing plans to capitalise on them
- Strong attention to detail
Interpersonal skills
- Committed, personable and passionate about what you do – you will be able to inspire others around you with this motivation and your positive attitude
- Be a positive influence in the marketing and business development team, encouraging and developing all members of the team, helping them to develop their careers at the firm
- Taking a collaborative approach putting the team over individual needs at all times. Resolutely support your colleagues, showcasing the fantastic work to the rest of the firm whenever you can
- Demonstrate commercial credibility and gravitas, so as to enhance the overall perception of marketing within the firm and with the business division leadership
- Creativity combined with the ability to deliver
- Excellent written & verbal communication
The Essentials
- 9.30am to 5.30pm but flexibility is a must
- Hybrid working policy – minimum of 2 days per week in the office
- 12 week probation period
- 12 week notice period
- Flexible benefit package including pension, private medical insurance, denplan, season ticket loan, subsidised gym memberships, lifestyle discount scheme, the ability to buy and sell holidays, flu jabs, doctors consultation service, cycle to work scheme, on site café plus more
About Withersworldwide
Withersworldwide has been acting for successful individuals, families and institutions for over 100 years on their personal and business interests.
We advise clients on the full range of their business, personal and philanthropic legal needs, both at home and abroad. With offices in the key financial centres of Europe, Asia-Pacific, the United States and the Caribbean, we provide coverage and services that other law firms focussed on the needs of the individual cannot. We have represented 75% of the The Sunday Times Rich List, 25% of the US Top 100 Forbes Rich List, 30% of the Top 20 Hong Kong billionaires in the Forbes World's Billionaires list, over 20% of the Forbes Asia's Richest Families list and over 50% of the UK Top 50 Charities.
Information for Recruitment Agencies
Withersworldwide endeavours to recruit and fill vacancies directly. However, when we do need to engage with agencies, Withersworldwide operates a preferred supplier list and will not be accepting unsolicited applications from non-PSL agencies for this role.
Equal Opportunities Employment Statement
It is the policy of Withersworldwide to provide equal opportunities for all employees in relation to recruitment, training and promotion. Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of ethnic origin, religion, sex, age, sexual orientation or disability.
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